Interview with: Júlia Brümmer

Júlia Brümmer is a multi-talented fashion designer, artist and analogue photographer from Brazil. Júlia’s photographic work is entirely analogue and is based around themes of female empowerment – with a particular focus on dismantling the stereotyped notions about body types in fashion imagery. Enjoy…

How did you first get started in photography? Who or what was it that first inspired you to pick up a camera?
I started in photography with digital media when I was 13 or 14; I don’t precisely remember, but it was because I felt that I needed to find an escape for mental health reasons (I have social anxiety disorder). After that, when I was graduating from my fashion course, I felt a huge urgency to make changes in fashion image communication (especially about breaking stereotypes and including people who are not visible) and this was when I first immersed myself in film photography, so I completely stopped shooting digital and just jumped inside the analog world.

How would you define your style and what do you want your images to say to the viewer?
My style…? An atomic mushroom of colours, dream landscapes and surreal/freaky compositions hahaha. I understand that you are asking for my visual identity so, as a fashion designer and focused on conceptual, nude and fashion photography, I think what most describe my work and me as an artist is Fantasism, which is an art field that includes any kind of creative representations that breaks the limits of reality. But being really honest, I don’t like to do easy stuff, for example I’m specialising my skills in analog colour infrared photography.

Who are your photography icons and why?
Women, of course. We have never been given any encouragement or credibility in our jobs, and this is still prevalent in the market. Women have a completely different perspective from the world and, as a woman, I only feel truly represented by people who understand what I feel. My most important teacher in photography is Madame Yevonde; she was a pioneer in colour work in the 1930’s (at that time there was a lot of prejudice with this type of photography); she was one of the first to do fashion portraits of British ladies dressed as Greek goddesses. She was also a Suffragette, which means that she supported and fought against the laws of suffrage that prevented women from voting. I also love the magic work of Alison Scarpulla, the detailed creations of Tim Walker and the breath-taking pictures of Dean Bennici – he has inspired me a lot and is like my godfather in infrared photography.

I noticed on your website that you are really passionate about analogue and Polaroid photography; what is it about shooting film and Polaroid that is so special for you?
Shooting film is my life, I don’t know how to do anything else. It is not only about the final result, it is about the processes, the chemical colour dynamic and I’m obsessed about it. With Polaroids, well, what is not to love? In the analog vortex it is the most technological thing invented in photography – they predicted the future. Today, we can take millions of photos per second and review them instantly, but we still cannot touch them – only the analog process can provide this, period.

What is next for you? Are you working on any projects that you can tell us about?
I’m always working on conceptual private projects and fashion productions, my main goal is always one single objective: prove that any kind of body type is capable of producing fashion content. That seems stupid but remember that people are still dying everywhere because of image stereotypes, especially women. Fashion is, contrary to what most people think, an extremely powerful weapon to discuss and expose social problems, economic structures, politics, science, religion, international relationships and more; we need to pay more attention to that. My current work is still a surprise, but be sure that I will share it with you guys as soon as I can 😉

See more of Júlia’s work at:

Website / Facebook / Flickr

All images copyright Júlia Brümmer.