Welcome to Photo/Foto Magazine

The goal of Photo/Foto Magazine is to build a passionate community supporting emerging photographers from all genres and from across the globe. I want to provide a platform that can be used by new photographers to promote their work, to learn from established photographers and to be inspired by the amazing wealth of talent that is out there.

Personally, I have been passionate about photography since my early twenties; I devoured every book on the history of photography and every photography magazine that was available. I made sure to see as many exhibitions as possible – I was even a subject in one! This was a pivotal moment for me as the shoot was at a fashion photographer’s studio in London, my first glimpse of a busy professional photography studio and I was hooked from that very moment.

I quickly enrolled in a part-time photography course. The teachers were very knowledgeable but this was at the time when digital photography and Photoshop were really gaining momentum. The teachers realised that they were behind the eight-ball with this new technology but chose not to pursue it, instead remaining fixed on teaching only analogue technique. The students could see the writing on wall and I eventually dropped out and took up an assisting job at a local commercial studio. This opened me up to so many new techniques and different styles of photography – architectural, product, catalogue and how to work in a busy studio environment. While the formal study did not pan out as planned, I do not regret it in the slightest; it gave me a great grounding in pre-visualisation, handling a camera and working in the darkroom.

I realised that, in order to succeed in photography, I needed to get my images published – that, however, was the limit of my understanding. I tore out as many magazine mastheads as possible and called around to see if I could meet with editors or art directors – with very limited success. I was still very new and the editors gave me very short shrift. Speaking with other photographer friends, it was apparent that this was fairly universal. Fair enough, my work may not have been up to scratch or not quite the right fit for the magazine – rejection I can handle – but what really got to me was the bad attitude that went with it.

I did manage to meet with one publisher who was also a fashion photographer and he gave me some invaluable advice – he said not to compromise on quality or my ideals, to only work with models who were represented by the best agencies and to work with a solid team of hair, make-up and styling. He also made a few calls to agencies for me by way of an introduction. This was an amazing thing to do for a newbie photographer and this has stuck with me ever since – in fact, this is my main motivation with the magazine – to pay that generosity forward.

I am not bound to a style, I am not trying to sell anything other than the concept of the magazine; I simply want to provide an opportunity for new photographers to see their work published and to develop a network through which an emerging photographer could be introduced to their next client. The only attitude you will get from me is a positive one. I’ll be honest, there will be times when I will choose not to run a series of submitted images, but I will dig deeper in to your folio to help curate a selection of images that truly shows off your talent.

There are now approximately 300 stories on the site, some emerging photographers, some established – each of them have faced the same challenges with their photography, the same highs, the same lows and they are happy to share that experience.

Maybe our next featured photographer will be you – drop me a line and we can talk…

Thanks for reading!

Martin – Founder and Editor.

Image copyright Loida Fernández.

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